Resources for Older People's Organisations in London
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Lloyds Bank has published its UK Consumer Digital Index 2016 – the first of its kind. It explores consumers’ digital and financial capability and finds that for example, there are 13.1 million people in the UK (adults of all ages)  with low financial capability and 11.1 million with low digital capability, and 3.2 million people with low capability in both these areas. Digitally excluded people, the report suggests, could save £3.7 billion annually by improving their digital skills. Two thirds of digitally excluded people are aged 60+, and the report explores the reasons for this.

You can read the full report on the website.

Positive Ageing in London, with the UK Age Friendly Cities NetworkGreater London Authority and Manchester City Council, jointly held this event which was well received and attended by older people, policy makers and local practitioners from all over the UK and Ireland. It aimed to spread best practice on how cities and local authorities respond to ageing and to help build the Age Friendly Cities Network.

Discussions approaches to making local areas age friendly, the built environment, culture and economic development.

All of the papers from the conference, programme, speaker biographies and other information can be found here.

The Commission’s final report has been published and can be found here. It has been described (not by its authors) as a “really good succinct and punchy report with great infographics and plenty of food for thought for the whole voluntary sector NOT JUST the ageing sector”

Decision time makes a range of suggestions aimed at the voluntary sector, funders and government, to help civil society negotiate the opportunities and pitfalls posed by the UK’s ageing population. These include:

  • Charities must adapt how they work with older volunteers and donors. Today’s retirees are more discerning and discriminating than ever before about giving time and money, and charities should maintain more interactive, reciprocal relationship with the people who support them.
  • The voluntary sector should market itself as the ‘sector of choice’ for people shifting jobs in the last year before they retire. Charities could lead retraining for teachers, care-workers and other under-staffed professions.
  • Government can support the efforts of charities by considering incentives to volunteer. This may include piloting tax breaks for volunteers or carer credits.
  • Funders should pilot more early intervention projects, to identify the most effective work and prevent future problems before they emerge.

Trustees will have a key role in helping charities adapt to the changes in demographics. On 20 April 2015, New Philanthropy Capital are running a seminar for charity  trustees to explore the findings of the report, and how trustees should take forward its recommendations. Further details can be found on the event website: http://www.thinknpc.org/events/preparing-for-the-future-changing-demographics/

 

A Leaflet is not Marketing

August 22nd, 2013 | Posted by Gordon Deuchars in Marketing - (0 Comments)

Barker and Woodward Consulting have a new blog post about marketing and marketing strategies for charities. You can find the blog post here.