Resources for Older People's Organisations in London
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An ageing society presents both opportunities and challenges to businesses. The past stereotypes of older people’s purchasing patterns are becoming outdated as our marketplaces become increasingly sophisticated and diverse. Social change, globalisation, de-regulation and technological advances have changed the commercial landscape. Many older consumers feel left out or at least, left behind. Old values such as loyalty and personal relationships appear no longer to have currency. Our high streets are changing and the fast moving on-line market place, whilst comfortable for the younger consumer, may not be as welcoming to older consumers.

South East Age UKs and SEEFA – the South East England Forum on Ageing – have joined forces to examine:

  • How older consumers are disadvantaged and what barriers they face.
  • Why, given the scale of demographic change, older consumers don’t appear to be a high priority for business.
  • What does an ‘age friendly’ future look like? What may need to change?

Culminating in a Symposium at the Palace of Westminster, this high profile debate is intended to make a real difference to the way older people are viewed as consumers. The project will bring together experts with experience of later life, policy makers, stakeholders in the business world and research. We will make suggestions to policy makers and influencers for encouraging ‘all age friendly’ multi generational business approaches.

We’ll be starting things off with a joint South East Age UKs and SEEFA Policy Panel event on 31st October 2016 to develop the key issues to put to policy makers.

For further information please contact: Julia Pride: juliapride@gmail.com 07771941290

Positive Ageing in London and Age UK London have published a joint report looking at how older
people are shaping London boroughs’ work on the local economy. You can read the full report on PAiL’s
website. We found that in many boroughs, older people are not addressed as a specific group in
strategies on employment, volunteering, education and skills but tend to be addressed mostly as
recipients of health and social care services. Specific difficulties older people face in, for example,
the job-market, are also not adequately addressed by targets for ‘working-age’ populations. We
found promising initiatives in some boroughs and would like to see these being extended and
becoming more widespread.

It would be very interesting to hear if readers have comments either on the report, or more
generally on how older people are included in work to develop the local economy in London. If
you do, please contact Gordon Deuchars at gdeuchars@ageuklondon.org.uk.